Bachelor of Commerce (Marketing)

University

The concept of marketing is about identifying customer needs and developing and selling products that satisfy those needs. An infinite variety of products can be marketed ranging from soft drink to government departments and instrumentalities such as the Defence Force or the Education Department, as well as tourist destinations, politicians, churches and charity groups. Consequently, marketing is a big asset to your job prospects and is useful whether you are a marketing manager, running your own business, a recruitment officer in the army or a dentist.