Want to learn how to win friends and influence people? That is what Marketing is all about, influencing behaviour, attitudes and perceptions of people through various forms of communication. As a result everyday we are often the target of a variety of marketing communications that aim at changing our perceptions or altering our attitudes in order, in most cases, to make us buy a product or service.
Marketing is obviously an essentially role in all public and commercial organisations. Organisations manage their marketing activities to create customer satisfaction by building value relationships. Marketing Management identifies customer needs and wants, determines which target markets the organisation can best serve, and develops and manages the appropriate products, services and strategies to satisfy that market.
Your study of Marketing Management will provide you with an understanding of marketing theory through practical applications of the marketing exchange processes using Product Development and Planning, Pricing Strategies, Integrated Marketing Communications and Distribution Channel Management.
What can you do with a Marketing Management degree?
Having a solid background in commerce, particularly if you have chosen to combine you’re Marketing Management degree with another major, makes you very employable. The following are just some of the professions you could consider:
Our entry requirements tool will help you find the most appropriate and quickest pathways to admission. The tool will take you through a couple of steps to help identify the best pathways for you based on your situation. Once you have chosen the most suitable pathway you will also be provided you with information on how to apply based on the criteria you are using for admission.
Domestic student applications:
All undergrad applications for Semester 1 2009 need to be submitted through TISC. If you would like to apply for this course you can now:
Get your TISC help kit containing your course info, handy hints and advice to help make the application process even easier.
Get advice on how to structure your TISC preferences to give yourself the best chance of getting into the course of your dreams.
If you have any questions, please call Prospective Students' and Admissions Centre on 1300 687 3624 or email us at admissions@murdoch.edu.au.
International student applications:
If you would like to apply for this course you can now:
The following recommended subject will provide you with a useful background if you are interested in studying Finance, Economics or Banking: Maths
We don’t have prerequisite subjects for any of our courses as we are a strong promoter of a well rounded education. However, remember that you will also need to demonstrate competence in English, normally through passing either English or English Literature or by getting a sufficiently high score in ESL.
Course structure:
Year 1
Foundation Unit
All new first year students take a Foundation Unit. These are designed so you have some idea what’s going on, because, let’s face it, you’ve never been to uni before!
Core Units
You must take these units for a particular major to gain a specialisation in this area.
Principles of Commercial Law
Introduction to Accounting
Introduction to Statistics
Principles of Marketing
General Electives
You must take these units to have enough units to graduate. General Electives give you the flexibility to learn from a variety of different areas. Select three units offered by the University, subject to individual unit prerequisites.
To take a double major, students simply take the core units from another major in place of their general elective units. Further details on double majors are available in the Prospectus. Some recommended double majors are:
Accounting;
Banking;
Business Law;
Economics;
Entrepreneurship & Innovation;
Finance;
Human Resource Management;
Management;
Professional Accounting;
Hospitality & Tourism Management.
What are my career options?
As a Murdoch Marketing Management graduate, your employment outlook is bright, especially if you combine it with other disciplines. Depending on which skill combinations or specialisations you have, your Murdoch degree may lead you towards work and study opportunities in a number of areas. The following are some professions to consider, including extra majors and minors that will improve your prospects of achieving them.
Professions
What they do
Suggested double majors
Convention Services Manager
Convention Services Managers coordinate the activities of various departments in larger hotels to accommodate meetings, conventions, and special events. They meet with representatives of groups or organisations to plan the number of rooms to reserve, the desired configuration of the meeting space, and banquet services. During the meeting or event, they resolve unexpected problems and monitor activities to ensure that hotel operations conform to the expectations of the group.
Tourism
Management
Hospitality and Tourism Management
Public Relations
Hotel Sales / Marketing Director / Hotel Public Relations Director
Sales or Marketing Directors and Public Relations Directors oversee the advertising and promotion of hotel operations and functions, including lodging and dining specials and special events, such as holiday or seasonal specials. They direct the efforts of their staff to purchase advertising and market their property to organisations or groups seeking a venue for conferences, conventions, business meetings, trade shows, and special events. They also coordinate media relations and answer questions from the press.
Tourism
Public Relations
Communication, Technology and Policy
Hospitality and Tourism Management
Public Relations Specialist
Public Relations Specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of Public Relations Specialists. Sometimes the subject is an organisation and its policies toward its employees or its role in the community. Often the subject is a public issue, such as health, energy, or the environment, and what an organisation does to advance that issue. They also arrange and conduct programs to keep up contact between organisation representatives and the public. For example, they set up speaking engagements and often prepare speeches for company officials.
Journalism
Communication, Technology and Policy
Public Relations
Public Relations Manager
Public Relations Managers supervise public relations specialists. These managers direct publicity programs to a targeted audience. They often specialise in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organisation’s success depends, such as consumers, stockholders, or the general public. For example, they may clarify or justify the firm’s point of view on health or environmental issues to community or special-interest groups. They observe social, economic, and political trends that might ultimately affect the firm, and make recommendations to enhance the firm’s image on the basis of those trends.
Journalism
Communication, Technology and Policy
Public Relations
Management
Media Planner
Media Planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached.
Media Studies
Communication, Technology and Policy
Gender and Cultural Studies
Media Buyer
Media Buyers track the media space and times available for purchase, negotiate and purchase time and space for ads, and make sure ads appear exactly as scheduled. Additionally, they calculate rates, usage, and budgets.
Media Studies
Marketing and the Media
Communications, Technology and Policy
