Future Students

Marketing

It is interdsciplinary in nature and includes specific areas such as marketing management, consumer behaviour, promotion and advertising, marketing research, project and channel management and strategic marketing.

Units can also be chosen to provide an international setting in which these marketing skills may be used.

The concept of marketing is about identifying customer needs and developing and selling products that satisfy those needs. An infinite variety of products can be marketed ranging from soft drink to government departments and instrumentalities such as the Defence Force or the Education Department, as well as tourist destinations, politicians, churches and charity groups. Consequently, marketing is a big asset to your job prospects and is useful whether you are a marketing manager, running your own business, a recruitment officer in the army or a dentist.

Marketing can be studied as a major in the Bachelor of Commerce and associated combined courses which includes this degree.

Level 1
In the Bachelor of Commerce you will study eight units, three (or four if you are required to do additional mathematics units) of which are compulsory.

Level 1 core units
ACCT1101 Financial Accounting
ECON1101 Microeconomics: Prices & Markets
STAT1520 Economic & Business Statistics

Level 2 and 3
You will commence your Marketing major at Level 2. Units include research management, strategy and research as well as consumer behaviour. You can also choose units to suit your interests from topics such as international marketing, marketing law and more.

Levels 2 and Level 3 Core Units

Level 2 and Level 3 Option Units

Double majors and minors
A second major may be selected from within the Bachelor of Commerce, the Bachelor of Economics, or from programs within the Faculties of Arts, Humanities and Social Sciences or Life and Physical Sciences.

There are also a number of minors available.

Double majors and minors
A second major may be selected from within the Bachelor of Commerce, the Bachelor of Economics, or from programs within the Faculties of Arts, Humanities and Social Sciences or Life and Physical Sciences.

There are also a number of minors available.

Double majors and minors
A second major may be selected from within the Bachelor of Commerce, the Bachelor of Economics, or from programmes within the Faculties of Arts, Humanities and Social Sciences or Life and Physical Sciences.

There are also a number of minors available.

Career opportunities

As a Marketing graduate, you will find opportunities for employment in all marketing functions, from retailing in department stores to marketing in research institutions and advertising agencies and selling in private enterprise. Recent employers include Coca Cola Amatil, Aherns, Chamber of Commerce and Industry, Market Equity, BHP Billiton, Burswood Resort Casino, Citibank Singapore, and the Commonwealth Bank.